Publicity: Dreaming the Beatles – Rob Sheffield

 It looks like the infectious and electric Mr. Sheffield might have written himself another hit with this look at how “The Beatles” came to transcend being a mere rock band and become an enduring cultural influence. As a USA Today rave review observes:

Four Liverpool chums make a go of it as a group, climb to the toppermost of the poppermost, and break up dramatically at the height of their powers. Then here’s where the story gets really interesting: Everyone on Earth rejects that ending. Somehow, The Beatles just keep getting bigger.

‘Our Beatles,’ the author marvels, ‘have outlasted theirs.’”

First serial is already out in Rolling Stone. A second serial in People should expand interest in the book even further.

Dreaming the Beatles: The Love Story of One Band and the Whole World (9780062207654) by Rob Sheffield. $24.99 hardcover. 4/25/17 on sale.


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