It’s hard to escape the term “big data” these days and this book is one explanation why.
Everybody Lies looks at how data researchers are crunching the unimaginably large amounts of information people feed into the web in an effort to understand our true beliefs and behaviors. It is by turns both entertaining (our obsession with sex) and alarming (how pervasive racism remains).
It’s an important book about how marketers and researchers are diving beneath what we say and to explore our innermost thoughts and attitudes. To me it feels as groundbreaking as 2005’s Freakonomics–perhaps a version 2.0 of what behavioral economics can tell us in the age of big data.
In his foreword Stephen Pinker writes, “This book is about a whole new way of studying the mind…an unprecedented peek into people’s psyches….Time and again my preconceptions about my country and my species were turned upside-down by Stephens-Davidowitz’s discoveries.”
The author is a former Google data scientist trained as both an economist and philosopher. The book has already been chosen as one of Fortune Magazine’s Best Business Books for Spring. Wired, Slate and Salon will run excerpts. The NYT will run an op-ed by the author about our Facebook lives vs. our Google lives, and additional op-eds will appear in Glamour and Fast Company. Reviews start with the Economist and New York magazine. Stephens-Davidowitz will appear on NPR an CBS This Morning.
[A] tour of the many things that big data can tell us about ourselves….[often yielding] uncomfortable results, revealing hidden reservoirs of racism, sexual insecurity, hypocrisy, and outright dishonesty. For instance, he writes, so-called undecided voters usually aren’t undecided at all…[The] data that Stephens-Davidowitz sifts through reveal a strongly racially motivated vote on the part of whites, speaking to ‘a nasty, scary and widespread rage that was waiting for a candidate to give voice to it,’ even though those same people would profess publicly to being beyond issues of race and indeed ‘postracial’…. [Stephens-Davidowitz looks]… at the correlation of education and financial success, the keywords of lying, and other big-picture questions. Statistics wonks will find much of interest in this survey.”
“In example after highly quotable example, he illustrates the observational power of massive data sets … While the book is brimming with intriguing anecdotes and counterintuitive facts, Stephens-Davidowitz does his level best to help usher in a new age of human understanding, one digital data point at a time.”
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (9780062390851) by Seth Stephens-Davidowitz. $27.99 hardcover. 5/9/17 on sale.