Publicity: The Little Book of Hygge – Meik Wiking

Last week a store buyer and I were talking about the unexpected popularity of last year’s The Nordic Theory of Everything and concluded that it might have foreshadowed the popularity of the current wave of books on hygge. If fact we wondered if hygge might be the next “tidy.”

Not familiar? Dip into this NYT Style piece: “Move Over, Marie Kondo: Make Room for the Hygge Hordes.”  You want to get this book out on display…

Hygge (pronounced HOO-gah, like a football cheer in a Scandinavian accent) is the Danish word for cozy. It is also a national manifesto, nay, an obsession expressed in the constant pursuit of homespun pleasures involving candlelight, fires, fuzzy knitted socks, porridge, coffee, cake and other people….Hygge is already such a thing in Britain that the Collins Dictionary proclaimed it one of the top 10 words of 2016, along with Brexit and Trumpism.”

Illustration 5

The Little Book of Hygge: Danish Secrets to Happy Living (9780062658807) by Meik Wiking. $19.99 hardcover. 1/17/17 on sale.


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