What happens when someone you work with has a personal emergency?
Parnassus Books, like many small businesses, was confronted with that question when one of their own–Stephanie Appell, their manager of books for young readers–started treatment for cancer. The staff decided to pitch in and help Steph. And the result is a pretty amazing display of how the book community pulls together for its own.
The store’s mad genius of an events manager, Niki Coffman, and the rest of the Parnassus crew cooked up the idea of asking authors and illustrators turn piggy banks into art then auctioning the piggy banks to raise money for Steph. What better way to take the idea that almost none of us can save for this kind of rainy day and make it a message of action, support and hope.
As word got out and the project grew bigger, well over 100 illustrators, authors and celebrity friends like Yo-Yo Ma, Connie Britton and Renee Fleming all pitched in.
Ann Patchett, Parnassus’ co-owner, is also one of the inaugural ambassadors for the Book Industry Charitable Foundation and she explains why Parnassus will donate a portion of the auction’s proceeds to Binc to help booksellers nationwide.
The BANK ON BOOKSELLERS party and auction is at Parnassus on Sunday, September 25, from 5:30-7:30 p.m. Those of us who don’t live in Nashville can join the fun online. You can see all the art and bid online via BiddingOwl starting at 6:30 p.m. Sunday night. Bids will be accepted through 8 p.m. on Friday, September 30.
You can help get the word out on both BANK ON BOOKSELLERS and Binc by linking the video above to your own social media (#BankOnBooksellers and @BincFoundation).
P.S. I got to see some of these inventive, adorable creations last time I was at the store and I’ll tell you one of them’s got my name on it. Not saying which one–but if you and I happen to get in a bidding war, all the better. I’m so happy this will directly help Steph and many other booksellers who turn to Binc in a crisis.
And remember: you can always support Binc directly long after the auction is over. When you do, you’ll be ensuring that another bookseller will be able to stay on her feet when hard times hit. (Donate here.)