Publicity: The Rainbow Comes and Goes – Anderson Cooper and Gloria Vanderbilt

You don’t need me to explain why a mother-son memoir by Anderson Cooper and Gloria Vanderbilt is going to be one of the big bestsellers of early 2016. With Cooper noting that he had a book like Tuesdays with Morrie in his head when working on this, you know it will be big for Mother’s Day and probably well through the summer.

Publicity is just what you’d expect… huge. Cooper and Vanderbilt will be on The Diane Rehm Show on 3/31, then CBS Sunday Morning on 4/3. People will run a first serial in the 3/23 issue—both of which should nicely build interest and awareness for on sale. At that point a ton more media kicks in—most notably an HBO special on 4/9!

The Rainbow Comes and Goes: A Mother and Son on Life, Love, and Loss (9780062454942) by Anderson Cooper and Gloria Vanderbilt. $27.99 hardcover. 4/5/16 one day laydown.

 

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