Publicity: The Alchemist – Paolo Coehlo

Hard to believe that The Alchemist is enjoying its seventh year on the NYT bestseller list. To celebrate, Harper One will run a full page four-color advertisement for the book on August 26 in the NYT arts section.

In addition, the book has been selected for The Diane Rehm Show’s September Readers’ Review on Wednesday, September 23. Coehlo has been sharing the news of the anniversary with his almost four million social media followers.

The Alchemist (9780062315007) by Paulo Coehlo. $16.99 trade paperback. Available.

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