Publicity: You: The Owner’s Manual – Mehmet C. Oz and Michael F. Roizen

Booksellers who have been around for a while will remember this juggernaut. It spent 46 weeks on the NYT bestseller list back in 2005. An accessible combination of The Way Things Work and Don’t Know Much About, it has never been published in paperback and is now poised to be a major feature on 2014 “New Year, New You” tables. There’s a new foreword by Dr. Oz and updates by Dr. Roizen. You can imagine that there will be extensive publicity—starting with the Today Show on 12/16/13 and the Dr. Oz Show on 12/17/13.

YOU: The Owner’s Manual: An Insider’s Guide to the Body That Will Make You Healthier and Younger (9780060765323) by Mehmet C. Oz and Michael F. Roizen. $19.99 trade paperback. 12/17/13 one day laydown.

 

 

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